Every team is a living environment.

The purpose of a team lives and evolves in the interactions among individual 's experiences of being "in the team". 

But what can we designers do about designing such an experience?

How can a team be designed, and how  its way of work should be designed in order to match the team's purpose with the company goals and the willingness of the people who are part of it? What about the life cycle of the experience of being a digital team and the way we could measure its effectiveness? How may the team results will be impactful on the growth of individuals, as well as the business?

A purposeful team needs tools, clear boundaries and sets of rules in order to perform at its best. Boundaries creates a space for action, rules will be frames in which individuals creativity emerge and grow. Counterintuitive? Countertrend? No, it's design.